How can I pick up a prize that I won on The New Mix 99.5 WJBR?
Prizes must be picked up within 30 days of winning (unless otherwise noted) at 812 Philadelphia Pike, Wilmington, Delaware, any Monday through Friday, excluding Holidays, between 8:30am and 5:00pm. A valid form of picture ID must be presented at the time of pickup for some prizes. Please note that it is our policy not to mail prizes.
How can I find out what is happening and where and when The New Mix 99.5 WJBR is hosting an event?
Take a look at our Calendar of Events or our Hometown Happenings pages.
How can I contact The New Mix 99.5 WJBR to submit a request or win a contest?
To submit a request, please send an e-mail to email@example.com. Please refer to our Contests web page for specific contest information.
How can I advertise on The New Mix 99.5 WJBR or mix995wjbr.com?
Contact V.P., General Manager, A.J. Lurie at 302-765-1160.
How do I contact the Promotions Department?
How can I get my non-profit community event posted on your website?
To submit an event, just go to our events section on the website and click on “submit an event”. Announcements sent by regular mail or fax will take much longer to post.
How do I create awareness about my non-profit community event on the air?
Contact Community Service Director Lora Lewis at 302-765-1160.
HISTORY OF WJBR-FM
WJBR-FM 99.5 was founded in 1956 by a father and son team of John B. Reynolds, Sr. and John B. Reynolds, Jr. John, Sr. was co-owner of a local service station. It was John, Jr. that had the history in broadcasting and music, hosting a local TV dance program (before American Bandstand), and was a recording pianist in the late 1940’s. John Sr. began the radio station because John Jr. was a strong believer in the future of FM.
The station operated with only five employees for the first few years. John Sr. did some selling and John Jr. operated as General Manager, Program Director and voiced many of the commercials. The other employees were booth announcers who also played the music.
The first offices, studios, and transmitter site for WJBR-FM were on Ebright Road in North Wilmington. The tower is located at the highest elevation in the state, approximately 400 feet above sea level, with the tower rising another 317 feet further. Offices and studio were moved to Philadelphia Pike in Claymont, in 1993, although transmitting equipment and tower remained at Ebright Road. In 2000, the studio and offices simply moved further along Philadelphia Pike and now reside in Bellfonte.
WJBR-FM began broadcasting as a classical and light music format. Coining the phrase “Just Beautiful Radio”, the ‘JBR’ actually stands for the founders initials. By 1985 Beautiful Music was a fading format and new owners, CRB Broadcasting, believed the Adult Contemporary format would produce the audience makeup needed to maximize profit potential. They created “Bright 99-5”, which was renamed “Mix 99-5” approximately three years later. The “Mix” handle was phased out in 1993 and the station went back to identifying itself simply by the call letters that have become legendary in the Mid Atlantic, 99.5/WJBR-FM. Currently the station uses the slogan “99.5 WJBR, The 80’s to Now” to identify its format. Many listeners also know WJBR-FM as the station that plays “The Most Music For Your Workday”.
WJBR-FM has also been a pioneer technically, recognized as one of the first to broadcast a 24-hour stereo format in the late ’50s, and the first station to broadcast an all C.D. format in the late ’80s. WJBR used the slogan “The Nation’s Pioneer FM Stereo Station” for years because it was truly THE VERY FIRST station in the country to broadcast in stereo under an experimental license assignment from the FCC, which wanted to test this new-fangled thing called stereo before they approved it universally. That was 1957. With FCC adoption of stereo as a standard technology for the industry, ‘JBR then went 24 hours in stereo routinely. About that same time, 99.5 switched from Classical to Beautiful Music. Interestingly, the “Just Beautiful Radio” slogan wasn’t used until the late 70s.
John Jr. sold the stations in 1985, several years after his father passed away. The new owner, CRB Broadcasting, was a trio of men using their initials to name the company. The “B” in CRB belonged to Carter Burden, an heir to Commodore Vanderbilt’s family. CRB started to aggressively seek acquisitions in other markets such as Allentown, Pa., White Plains, NY, Norwalk, Connecticut, Charlotte, N.C., Huntington, W.VA, and Port St. Lucie, FL. These stations had a variety of formats from Rock to Country to Adult Contemporary, depending upon each market’s needs. CRB eventually grew to about 20 stations before being sold and renamed as Commodore Media (ironically soon afterwards, the “Commodore” was bought out).
Progressive sales led to an eventual purchase by Capstar Broadcasting, of which Atlantic Star was a subsidiary. In September 1997, due to FCC restrictions, WJBR-FM was once again sold. In March of 2000, WJBR-FM was sold to NextMedia Group. NextMedia is an out-of-home media company that owns and operates radio stations and outdoor advertising properties in mid-size markets throughout the United States.
Early personalities associated with the station include local celebrities: Del Parks, Ed Hunt, and Howard Gesner, all three during the “Beautiful Music” years. Doug Weldon was Morning show host and Operations Director from 1985 to 1993, when Michael Waite joined WJBR-FM as Morning Show Host and Program Director. In 2003, Jane Bartsch was named Vice President and General Manager.
WJBR was purchased by Beasley Media Group on February 1, 2007. Beasley Media Group (BMG) is a company that owns 47 other radio stations across the country in markets like Tampa, Las Vegas and Charlotte. The Beasley headquarters are located in Naples, Florida.
WJBR-FM remains a full service adult contemporary station and is a perennial ratings leader with adults 25-54 and women 25-54.
FREQUENCY: 99.5 Mhz
POWER: 50,000 WATTS
COVERAGE: 4 STATES & 18 COUNTIES
The New Mix 99.5 WJBR is Ground Central to four states (DE, MD, NJ and PA) and eighteen counties and is specifically targeted to adults. The station programs a full-service adult contemporary format, playing “The 80s, 90s and Today” including artists like Bruno Mars, Kelly Clarkson, Matchbox 20, Maroon 5, Katy Perry, Madonna, Goo Goo Dolls and Journey. The New Mix 99.5 WJBR is especially popular with “in-office” listening and encourages participation and responsiveness to the station and its promotions.
News and Information:
“If it’s happening in your hometown, it’s on The New Mix 99.5 WJBR!”
The New Mix 99.5 WJBR’s News Center reports daily, Monday through Friday, with local coverage on all the top news, sports and weather reports. Plus, The New Mix 99.5 WJBR features the area’s most dependable and only daily local traffic reports. An additional feature of The New Mix 99.5 WJBR News Center is “Operation Snowflake,” now on-air and on-line, providing regular reporting of closings, cancellations and delays from area schools and businesses due to inclement weather.
The New Mix 99.5 WJBR is actively committed to the community and its welfare. We provide tremendous support to many non-profit organizations and take pride in our lasting partnership with organizations like The American Cancer Society, The American Lung Association, Juvenile Diabetes Foundation, Ronald McDonald House, The Multiple Sclerosis Society, March of Dimes, Delaware Special Olympics and the American Heart Association. A comprehensive list of community events can be found on our Hometown Happenings page.